Another example of a low-context culture is people's attitude towards time. In terms of time, I said before there was a polychronic sense of time in a high-context culture.
What do you think there would be in a low-context culture? Monochronic! Right! A monochronic sense of time and by that we mean that there is one time.
And that concept means that people in a low-context culture believe that there's one standard of time and that should be for everything.
And so I'm not willing to hear "Oh, the traffic was heavy. That's why I am late." or "Oh, I slept late."
People in a low-context culture would be much more upset with lateness because they feel that everyone should follow the same time;
there shouldn't be all this flexibility with time and they expect punctuality.
And they look at time as almost a commodity that they use expressions like "use time", "to waste time", "to spend time" or "time is money".
All of these expressions reinforce the concept that time is actually something you can hold onto.
So what this is all about is that Hall expresses that people need to be aware of these different assumptions or concepts about reality.
And he thinks that this has all kinds of relevance no matter what you're doing, if you're in business, negotiations, interpersonal relations.
If you're dealing with people from different cultures in any way, it's going to affect every part of your life.
In any multicultural situation, these assumptions need to be taken into account for successful interactions.
Ok, today, we'll take a brief look at Edward Hall's view of culture, mainly his classification of high or low context culture with some examples.
Next week, we'll look at some more examples of cultures on the continum between high-context and low-context cultures.