M: That's very interesting. Now Dr. Andreasen,we've so far been talking about those famous creative people like van Gogh or Bach who have produced great pieces of work. Does that mean that creativity only resides in great people?
W: No, certainly not. Creativity is not limited, I mean, to the masterpiece work of art but can also be found in everyday tasks such as cooking or gardening.
M: Oh, really?
W: For example, a cook changes a recipe or even makes one up using ingredients he or she has on hand to produce a new one. He is in fact using the creative process to create novel taste sensations.
M: So can we say both famous and ordinary people can be creative?
M: Now Dr. Andreasen, can you describe to us what the actual creative process is?
W: OK. Uh, artists, musicians and writers often describe periods during which they're relying on ordinary creativity. For example, you know writers can spend hours at the keyboard putting thoughts together – this process is similar to the way people put together novel ideas when talking. And and many great artists also describe a dream-like state during which a symphony, a poem or the idea for the ending of a play comes to them in a flash.
M: So what's going on in the brain during a flash of inspiration?
W: Well, for the moment no one knows for sure, but but researchers suggest that creative people often slip into a zone in which ideas, uh, and thoughts come up freely in a sort of disorganized way. During that state a part of the brain becomes very active. And that brain region is known to be able to link up ideas or or thoughts in potentially novel ways.
M: I see. Another question, do you think there is a creative personality?
W: Well, perhaps we can put it this way. Gifted people in the arts or science tend to enjoy adventure. They often like to explore new places or ideas. Uh, they don't like being hemmed in by rules or convention and,and they often look at problems from a different angle. Another point is,is they often have to move doggedly ahead on a project -- even when the outside world rejects their art or new ideas.